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7 Innovative Recruitment Strategies to Use Today

Recruitment Strategies to Help Find Your Next Candidate


In a recent study, 68% of recruiters reported having difficulty finding full-time employees.

So if you’re having a tough time finding top quality candidates for your company’s job openings, you’re not alone.

That’s why it’s more important than ever to utilize new and innvoative recruitment strategies. We’ve compiled a list of 7 strategies you can use to find your next candidate.

Check them out!

1. Utilize Video Interviews

These days, most recruiters are using some type of technology in their recruitment process. But challenge yourself to think outside the box of what you’re already doing.

One of these ways is using video interviews. Once a candidate applies and you want to move them through the application process, have them complete a video interview. There are a few companies out there whose software will set it up for you.

This saves you time, which in turn saves you and the company money. How come? You don’t have to spend time facilitating a day worth of in-person interviews.

Instead, you can ask all of your prospects the same three or five questions and then pick the best from there.

This way, you’re only bringing in the cream of the crop for in-person interviews.

2. Online Targeting

If you’re not posting your positions on internet job sites, you’re missing out! Nowadays, there are all types of job boards you should try including Indeed and Monster.

As you know, LinkedIn is also a prime place to recruit potential candidates because of the targeting options. You can look up people by job title, industry, experience, and many more qualifications.

One way to recruit online that you may not have tried is by posting on more unique websites. Think about the websites or apps your target recruiting audience uses and then go from there.

For example, McDonalds recently found success recruiting on Snapchat. Goldman Sachs used Spotify and saw great results.

In other words, open your mind to other places you could advertise your jobs online. Innovation is a key to success.

3. Consider Past Applicants

A lot of recruiters tend to forget they have a hidden goldmine of applicants right in front of them.

Where? In your past applicants.

Think about it. Over the years, you’ve had hundreds of qualified candidates apply for jobs at your company. For whatever reason, they didn’t end up getting the job they applied for. But in many cases, they could be the perfect fit for a different position.

In the past, it was a pain to go through paper resumes and try to scan past applicants for qualified candidates. These days, however, there is new technology that can scan your ATS to find matches.

All you have to do is enter a job description and then the software will automatically screen all the resumes in your database to find qualified candidates. Some will even rank the matches for you so all you have to do is contact them.

Talk about a gold mine! And this is one of those recruitment strategies you can start implemeting today.

4. Adapting to Attract Millennials

If your company has been hesitant to hire millennials in the past, it’s time to face the facts.

Currently, millennials make up approximately one-third of the workforce in the U.S. and by 2025, they’ll be 75% of it.

So the reality is, to get ahead of the curve, you need to be doing things that will attract millennial workers to your organization.

One way to do this is to build a coaching culture. A classic Millennial trait is being interested in opportunity and growth. They are excited about their careers and don’t want to just settle into a job for the next thirty years.

Instead, they want to have a career plan for the next one or two years. One way you can be sure you keep them at your company is to implement a training and coaching program. Help them grow and you’ll have a much greater chance of retaining them.

5. Embrace Text Interviews: A New Addition to Recruitment Strategies

You read that right: text interviews are a real thing.

It’s simple. As you’re recruiting, it’s most effective to use the communication method your target audience favors. And over the past five or ten years, texting has grown and grown in popularity with mobile phone users.

That’s why it makes sense to conduct initial interviews using text messaging. Texting is also beneficial because it’s easy to do and can reduce initial biases from recruiters.

Some programs even feature chatbots that conduct a majority of these preliminary conversations for you.

Also, having an text interview process will send the message that your company is ahead of the curve when it comes to technology.

6. Embrace Video

Another tactic to add to your list of recruitment strategies is video. A professional video can make or break how potential recruits view your brand.

Gone are the days of a prospect signing a contract without doing research on the company. Job seekers want more in depth information about company values and culture–and video is a great way to provide this content.

It also helps to feature current employees who can share their experiences about working for your company. This type of content is especially compelling because it gives your statements validity.

7. Make Sure Your Process is Mobile Friendly

At the end of the day, remember that we are in 2018 and people are using their phones more than ever to access the internet.

In fact, a recent study found that 45% of job seekers use their mobile devices in their job searching process.

This means that it’s imperative for your site to be mobile friendly. Start by going through the application process for yourself on a mobile phone, from beginning to end. That way you can spot bugs or other hiccups in the process and then begin to fix them.

What Next?

Now that you’ve reviewed these 7 recruitment strategies, what now?

Well, get started! Pick the top two or three points that will work for you and begin to implement them.

Need help or have questions? Contact us today.

Looking for more general advice? Check out our blog for other recruitment tips and tricks.